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What Is a Non-Billable Lead?

Not every lead you generate will qualify for commission. These are called non-billable leads — leads that are delivered but not eligible for payment.

Common Types of Non-Billable Leads​

  • Duplicate leads → The same user details submitted more than once
  • Leads outside targeting criteria → Wrong age, income bracket, or outside the campaign’s geo
  • Low-quality traffic → If the overall campaign conversion rate falls below benchmarks, some leads may be flagged as non-billable
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Submitting large volumes of non-billable traffic can affect campaign performance and future approvals.

Transparency & Reporting​

Affiliate.co.za ensures fairness and visibility:

  • All non-billables are reported back to you
  • You can review them against campaign targeting rules
  • Your Account Manager is available to explain why specific leads didn’t qualify

Why This Matters​

The goal is to balance:

  • Advertiser trust → They receive high-quality, compliant traffic
  • Affiliate fairness → You are paid consistently for valid, verified leads
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By keeping non-billables transparent, you always know where you stand — no hidden deductions.