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Warm-Up Campaigns

What Are Warm-Up Campaigns?​

Warm-up campaigns are like a soft introduction between your audience and an Affiliate.co.za offer.
Instead of going straight for the hard sell, you:

  • Educate your leads
  • Spark curiosity
  • Build trust before passing them through to the main campaign

Think of it as pre-heating your oven before baking — everything works smoother (and converts better) when it’s warmed up first.

Who Can Use Warm-Up Campaigns?​

Warm-up campaigns are ideal for affiliates who:

  • Run call centers or outbound sales teams
  • Manage large SMS or email databases
  • Use paid media and want to prime audiences before sending them into the main funnel
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If your audience is cold or hasn’t engaged with you before, a warm-up campaign is often essential.

Why Warm-Up Works​

  • Trust building → Leads respond more positively if they’ve already heard about the product or brand
  • Pre-qualification → Filters out uninterested or unqualified users early
  • Better conversions → Once warmed, campaigns convert stronger and faster

What Doesn’t Work​

  • Skipping the warm-up phase and pushing cold traffic straight to the main offer
  • Using unapproved scripts or overly aggressive sales copy
  • Forcing leads through even if they aren’t engaged during the call
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Non-compliant warm-ups can result in low-quality leads or advertiser complaints. Always stick to approved scripts.

Best Practices for Warm-Up Campaigns​

Use Approved Scripts and Copy​

  • Affiliate.co.za provides warm-up content for a reason — it’s tested, compliant, and safe.

Keep the Tone Educational​

  • Position the product as helpful and interesting.
  • Avoid immediate “buy now” language.

Segment Your Audience​

  • Target leads based on demographics, location, or behavior that match advertiser criteria.

Tips for Success​

  • Train agents on the product details so they can handle objections confidently
  • Use multiple touchpoints (e.g., SMS follow-up to confirm intent before passing the lead through)
  • Run quality assurance by reviewing call recordings and providing feedback
  • Align training with disposition reports shared by Affiliate.co.za

Common Pitfalls to Avoid​

  • Rushing → skipping warm-up leads to weaker performance
  • Overpromising → setting unrealistic expectations during warm-up
  • Not measuring responses → missing insights that improve future campaigns

Why Affiliate.co.za Values Warm-Up Campaigns​

Affiliate.co.za values warm-up campaigns because they:

  • Raise the quality of leads
  • Reduce complaints and drop-offs
  • Protect the advertiser’s brand
  • Deliver stronger, more consistent conversions
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Warm-up isn’t wasted effort — it’s the foundation for sustainable, long-term affiliate success.