What Type of Campaigns Are Available?
Affiliate.co.za works with a wide variety of campaign types, giving you the flexibility to promote offers through the channels that best suit your audience and strengths as a publisher.
Whether you’re running a blog, managing paid media, sending newsletters, or engaging followers on social media, there’s a campaign type that can align with your strategy.
The same offer may perform very differently depending on where and how it’s promoted.
Example: An e-commerce discount code may thrive on Instagram, while a financial lead-gen offer may be better suited to email or SEO content.
Why Segmentation Matters
One of the biggest drivers of campaign success is database segmentation. Campaigns often define specific targeting criteria such as geography, age, income, or employment status.
Sending traffic that doesn’t meet these requirements results in wasted clicks and disqualified leads.
Affiliates who properly segment their databases consistently see:
- Higher conversion rates
- Fewer rejected submissions
Examples:
- If an offer only accepts South African leads, sending international traffic will result in rejections.
- A debt consolidation offer may only accept leads within a specific income bracket — segmentation ensures only qualified audiences see it.
Segment by geography, interest, and past behavior to match traffic with campaign criteria.
The Importance of Opt-In Data
Affiliate.co.za places a strong emphasis on data compliance.
All SMS and email campaigns must use POPI and DMASA-compliant, opted-in databases.
Using non-compliant or purchased lists is prohibited and can result in account suspension.
Affiliates who maintain clean, permission-based lists benefit from:
- Better deliverability
- Higher engagement
- Increased trust from their audiences
Testing and Optimization
Long-term success requires continuous testing.
A/B testing helps identify what resonates best with your audience.
Examples of what to test:
- Subject lines in email campaigns
- Send times in SMS campaigns
- Different banner placements on your website
- Variations of ad copy in paid media
Even small adjustments (like a new call-to-action or personalized message) can significantly increase open rates, clicks, and conversions.
Choosing the Right Channels
Not every channel is right for every affiliate. Play to your strengths:
- Email marketing → If you have a loyal newsletter audience.
- Social/influencer campaigns → If you’re strong on TikTok, Instagram, or similar platforms.
- SEO/content campaigns → If you own a blog with steady search traffic.
- Paid media campaigns → If you’re skilled with ad platforms and want instant reach.
The beauty of Affiliate.co.za is that you can experiment with multiple channels, measure performance, and double down on the ones that deliver the best returns.