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Paid Media Campaigns

What Is Paid Media?​

Paid media is about putting your offer in front of the right people at the right time — for a price.
Instead of waiting for organic traffic, you buy ad placements on platforms like:

  • Google Ads
  • Facebook & Instagram Ads
  • Native ad networks

Done right, paid media is one of the fastest ways to scale your campaigns and generate results almost instantly.

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Think of it as switching on a traffic tap — the smarter your targeting and spend, the stronger the flow.

Who Can Use Paid Media?​

Paid media isn’t for everyone. It’s best for affiliates who:

  • Have budget to invest and the discipline to manage it
  • Understand PPC (Pay-Per-Click), bidding strategies, and optimization
  • Are comfortable testing, tweaking, and tracking ROI daily
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If you’re new to affiliate marketing, start with lower-risk channels like email or social before investing in paid ads.

Why Paid Media Works​

  • Instant traffic → As soon as your ad goes live, clicks start flowing
  • Pinpoint targeting → Filter audiences by demographics, interests, or location
  • Scalability → Find a winning formula, then scale it quickly

What Doesn’t Work​

  • Spending blindly without tracking ROI
  • Ignoring advertiser restrictions (e.g., brand bidding rules)
  • “Set it and forget it” campaigns — paid media requires constant attention
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Failure to follow advertiser restrictions (like brand bidding) may result in campaign suspension or withheld commissions.

Best Practices for Paid Media​

Always Check T&Cs​

  • Understand campaign restrictions, especially around brand bidding and ad copy.

Start Small, Then Scale​

  • Test creatives and targeting with small budgets first.
  • Once you find what works, increase spend strategically.

Track Daily​

  • Monitor spend, clicks, and conversions daily — or even hourly.
  • Paid media moves fast; quick adjustments prevent losses.

Tips for Success​

  • Split-test everything: ad copy, images, and landing pages
  • Use negative keywords to cut wasted clicks
  • Refresh creatives regularly to avoid ad fatigue
  • Watch your Quality Score → higher scores = cheaper clicks

Common Pitfalls to Avoid​

  • Overspending before testing what works
  • Copying competitor ads without your own unique angle
  • Targeting too broad, wasting money on irrelevant traffic

Why Affiliate.co.za Values Paid Media​

Affiliate.co.za values affiliates skilled in paid media because they deliver:

  • Fast, targeted traffic
  • Scalable growth opportunities
  • High-quality results for advertisers
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When optimized correctly, paid media is one of the most profitable affiliate channels for both publishers and advertisers.