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Email Marketing Campaigns

What Is Email Marketing?​

Email marketing involves sending promotional or informational emails directly to a list of subscribers.

In affiliate marketing, it is one of the most effective ways to deliver offers to audiences who have already opted in to receive communication from you.

Emails can range from:

  • Newsletters with multiple offers
  • Dedicated sends focused on a single promotion

Because emails can be personalized and highly targeted, they remain one of the strongest channels for affiliates.

Who Can Use Email Marketing?​

Email marketing is best suited to affiliates who:

  • Own or manage POPI/DMASA-compliant, opted-in databases.
  • Have audiences that engage regularly with newsletters or updates.
  • Operate in niches where long-term relationships drive sales (finance, e-commerce, lifestyle).
warning

Purchased or scraped lists are not permitted and will result in disqualification.

Why Email Works​

  • Direct relationship → Your message lands in the user’s inbox, a trusted space.
  • High ROI → Email consistently delivers strong returns per rand spent.
  • Personalization → Tailor messages to user segments for relevance.
  • Measurable → Track open rates, clicks, and conversions easily.

What Doesn’t Work​

  • Sending to non-compliant or purchased lists
  • Unsegmented “blast” emails with irrelevant content
  • Emails overloaded with too many offers or poor formatting

Best Practices for Email Campaigns​

1. Segment Your List​

  • Divide databases by demographics, interests, or past engagement.
  • Example: Send financial offers to employed, higher-income leads only.

2. Use Approved, Mobile-Friendly Templates​

  • Affiliate.co.za will provide HTML templates or pre-approved copy.
  • Always check:
    • Links are working
    • Affiliate IDs are tagged correctly

3. A/B Test Key Elements​

  • Subject lines → “Apply Today” vs “Don’t Miss Out”
  • Calls-to-action → “Get Your Quote” vs “Sign Up Today”
  • Send times → Morning vs Evening

4. Submit Test Emails​

  • Always send a preview to your Account Manager for approval before going live.
  • This ensures:
    • Tracking links function properly
    • Compliance with advertiser rules
note

If you create your own mailer including one of our offers, it must be approved by our Compliance Team to avoid misleading claims or incorrect premiums.

Tips for Success​

  • Keep subject lines short and engaging.
  • Personalize when possible (“Hi Sarah, here’s your exclusive offer”).
  • Optimize emails for mobile.
  • Limit send frequency to reduce unsubscribes.

Common Pitfalls to Avoid​

  • Promoting expired or outdated campaigns.
  • Altering approved copy without permission.
  • Ignoring unsubscribe requests.

Why Affiliate.co.za Values Email​

Affiliate.co.za values email campaigns because they combine:

  • Scale → Reach large subscriber bases.
  • Targeting → Deliver specific offers to relevant segments.
  • Measurability → Track results in real time.

When affiliates use clean, compliant lists, email becomes one of the most trusted and profitable channels in affiliate marketing.

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A well-run email campaign can deliver high-quality leads and sales while building long-term trust with your audience.