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Banner Ads & Display Campaigns

What Are Banner Ads?​

Banner ads are one of the most classic forms of digital advertising — the image-based placements you see on websites, blogs, and apps.

They can be:

  • Static images
  • Animated GIFs
  • Rich media (e.g., interactive sliders)

Each banner links to your unique tracking link. When a visitor clicks and converts, you earn commission.

Think of banners as digital billboards: quick, visual, and designed to grab attention.

Who Can Use Banner Ads?​

Banner campaigns are a great fit for:

  • Website owners or bloggers with steady site traffic
  • Content publishers with niche websites (finance blogs, lifestyle sites, news portals)
  • Affiliates using display or native ad networks for broader reach
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If you have digital real estate where ads can live, banners can work for you.

Why Banner Ads Work​

  • Visual impact → Strong creatives catch the eye instantly
  • Easy setup → Grab the creative, embed your tracking link, and you’re live
  • Versatile → Place across blogs, forums, news sites, or apps
  • Great for promos → Ideal for flash sales, seasonal deals, or limited-time offers

What Doesn’t Work​

  • Hiding banners in low-visibility areas (e.g., below the fold)
  • Overloading pages with too many ads → users tune them out
  • Leaving expired banners live after a campaign ends
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Expired or irrelevant banners damage trust and can lead to compliance issues.

Best Practices for Banner Ads​

Always Use Approved Creatives​

  • Get banners from the Affiliate.co.za Live Offers section.
  • They’re tested, compliant, and optimized for conversion.
  • Never alter or resize without approval.

Optimize Placement​

  • Position banners in high-visibility spots: headers, sidebars, or between engaging content.
  • Avoid “dead zones” where users rarely look.

Match Offer to Audience​

  • Place relevant offers in front of the right readers.
  • Example: A car insurance banner performs best on auto-related content, not a fashion blog.

Rotate Creatives​

  • Swap banners regularly to avoid banner blindness.

Tips for Success​

  • Test multiple sizes → (300x250, 728x90, 160x600)
  • Pair banners with related content (e.g., loans banner on financial advice articles)
  • Track CTR (Click-Through Rate) and replace underperforming creatives quickly

Common Pitfalls to Avoid​

  • Forgetting to update banners when Affiliate.co.za uploads new creatives
  • Hosting banners on unapproved sites
  • Using generic placements just to fill space

Why Affiliate.co.za Values Banner Ads​

Affiliate.co.za values banner placements because they:

  • Combine brand awareness (logos, taglines, offers seen by thousands)
  • Deliver performance tracking through measurable clicks and conversions

For affiliates, banners are one of the easiest entry points into affiliate marketing:

  • Quick to set up
  • Low maintenance
  • Effective when placed strategically
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Smart placement and rotation turn banner ads from background noise into consistent revenue drivers.