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Getting Started with Campaigns

In affiliate marketing, a campaign is a targeted initiative run by Affiliate.co.za on behalf of our advertisers, with a clear objective — for example, generating leads, increasing sales, or boosting brand awareness.

Campaigns often focus on a specific product, service, or offer, and may run for a limited time.

As an affiliate, your role is to promote these campaigns through your chosen marketing channels. This could include:

  • Running banner ads on your website
  • Posting on social media
  • Sending newsletters
  • Sharing offers or discount codes with your audience

Components of a Campaign​

Campaigns on Affiliate.co.za generally include:

  • A set vertical, usually in Insurance, Finance, or E-commerce.
  • A targeted product, service, or offer.
  • A defined goal such as leads, sales, or sign-ups.
  • A commission structure that rewards you per lead, sale, or sign-up.
  • Creative assets (banners, email templates, landing pages) to help you promote effectively.
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For more details, see Where can I find creatives and promo materials?

How Affiliates Participate in Campaigns​

1. Applying for Campaigns​

  • Log in to your dashboard and go to the Offers tab.
  • Browse available campaigns and filter by category or payout type.
  • Click Apply to request approval.
  • Once approved, you’ll receive a tracking link and creatives to use.
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You can also reach out to your Account Manager for advice on the most suitable offers for your traffic.

2. Promoting Offers Across Channels​

Use your approved tracking links in:

  • Websites and blogs
  • Email newsletters
  • SMS marketing
  • Social media content

We also support API integrations for Warm-Up and Web campaigns.

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Always follow campaign T&Cs, which include traffic restrictions, cookie windows, and payout rules.

3. Working with Account Managers​

For premium or seasonal campaigns, your Affiliate.co.za Account Manager may reach out with:

  • Special offers
  • Bonus incentives
  • Exclusive placements

You can also ask your Account Manager about custom placements or extra exposure opportunities.

Important Note​

Affiliate.co.za may use the term “campaign” to describe a specific launch, short-term promotion, or ongoing program.
If you’re unsure how to support a campaign, reach out to your Account Manager for guidance.

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For more on campaign success, see How to increase your visibility and attract Affiliate.co.za.